Nanz & Kraft supports the “Buy Local First” initiative

Nanz & Kraft is a proud member of LIBA

Nanz & Kraft is a proud member of LIBA

Being that we are a 100% locally owned and operated business with over 150 years of history in Louisville, we have always supported  the get local movement. Our dedication to our customers and our community has been a cornerstone of our business model and we are proud to have joined the recently organized  Louisville  Independent Business Alliance  or LIBA.

Thank you Louisville for your many years of loyal support of our local business. We appreiciate your choice to shop with Nanz & Kraft Florists!

In case you are wondering about LIBA; here is an excerpt from their website.

Why Buy Local?

The Multiplier Effect:
Independent local businesses employ an array of supporting services, circulating money in and strengthening the local economy. They hire architects, designers, cabinet shops, sign makers and contractors for construction, and local accountants, insurance brokers, computer consultants, attorneys, advertising agencies help run it.

Dollars spent at community-based merchants create a multiplier effect in the local economy that typically amounts to three times that of a chain. Studies have shown that for every $100 spent at a chain, $13 remains in the community while $45 remains when spent with home town businesses.

Diversity of Available Products:
When a fewer number of larger stores dominate a community, it is the national chains that choose what reaches customers, and options dwindle. A multiplicity of independent retailers creates great diversity of products available to shoppers.

Support for Community Causes:
Local owners have a natural interest in their communities’ long-term health. Community-based businesses are essential to charitable endeavors, and their owners frequently serve on local boards and
support numerous causes.

Each time we spend a dollar, LIBA encourages you to weigh the full value of your choices, not solely to yourselves immediately, but for the future we want for Louisville.

Planning ahead for your nuptials? Call in a floral designer to help…

As a blushing bride, you have enough to worry about when it comes to planning your wedding! We see frazzled brides waiting until the last minute to budget for one of the most beautiful parts of the wedding day, the flowers.

Do not wait, your wedding arrangements and bouquets and centerpieces should be one of the first choices to get out of the way and enjoy your momentous occasion!

Our floral design experts are on site to help you with the big decisions when it comes to the details and placement of the designs. We suggest the most appropriate flowers for your color and style needs, depending on your tastes and preferences.  Along with the guidance of years in the field to create a lovely day for you, we will help take the worry off of at least one part of your big day!

We have created albums of designs and wedding photos for you to peruse, so call ahead and check the flowers off of your wedding list of To Do’s! We are honored to partner with you and make your day special!

* Join us on Facebook! We update with great floral information, suggestions and more!

Thank you Kentuckiana for voting us the “Best of Louisville”! Sweet 16!

Nanz & Kraft selected Best Of Louisville for 16th year!

Nanz & Kraft selected Best Of Louisville for 16th year!

Louisville Magazine has awarded Nanz & Kraft Florists the “Best Florist in Louisville” award for the 16th time.  The award is determined by the readers of Louisville magazine in an annual readers choice voting issue.

This prestigious award is a testament to our dedicated employees whose, experience, passion, and professionalism have allowed us to serve Louisville since 1850.

It’s our goal to exceed your expectations with every purchase!  As Louisville’s only “Yes We Can” florist, we can help you with your entire gift giving needs.  From one of a kind Fitz and Floyd collectibles, to roses, plants and gourmet baskets, you can find it all at Nanz & Kraft Florists.

Thank You Kentuckiana!

~ Nanz & Kraft Florists

Louisville_Magazine_July p38

Louisville Magazine presents the Best of Louisville Awards

Louisville Magazine presents the Best of Louisville Awards

The Voice-Tribune & I Live in Louisville features Nanz & Kraft

We thought a trip down memory lane today would help you, our valued client, understand our family’s commitment to excellence.
We know you have a choice in where you make your purchases, and we value your support of our family owned and operated business.
Here is a short insight into our history.

As youngsters Eddie, Michael and David Kraft used to run around their family’s floral
shop squirting each other with water
pistols disguised as flowers. Today, they are carrying on a family business started five
generations ago in 1850 as partners of St. Matthews-based
Nanz & Kraft Florists.
Though they have branched out with stores on Brownsboro Road and Dixie Highway, the
Kraft brothers now occupy offices in the Breckenridge Road
location where they had their first jobs as kids helping with
flower deliveries, sweeping floors and well, wreaking the kind
of havoc boys know best.
“I can’t tell you all of it,” Eddie Kraft said of the mischief
he and his brothers caused as kids.
It was enough to make their father, Edward Ramsey
Kraft, admittedly a little nervous when he took his boys
under his wing and showed them the ropes. Ramsey Kraft,
who retired a year and a half ago, said he couldn’t be more
proud of the way his sons have carried on his customer-first
All three brothers said they learned the importance of
customer service from their dad, who learned it from his
father. Playing off the customer is always right mantra, Eddie
recently had some buttons for his employees to wear that say
“Yes we can.”
The word no isn’t part of the Nanz & Kraft vocabulary,
explained Eddie, who handles advertising and oversees the
branch stores, greenhouse and gift shop.
Through various moves – the original business was started
downtown near where Spalding University is now – and
industry changes, customer service has been the thing the
Kraft family has prided itself in. The Krafts trace back to
the German immigrant who founded the business by marriage.
Harry Kraft Jr., the Kraft brothers great-great grandfather,
married the daughter of Henry Nanz’s son and became
a business partner. The rest has been a century-and-a-half
of family history. The Kraft name was incorporated into the
business’s moniker in 1958.
“You do feel the pressure,” Eddie Kraft said. “You don’t
want to be the one to drop the ball. You want to see it go to
the next generation.”
Grandpa Kraft is already scouting out that next generation,
which ranges in age from 2-and-a-half to 12. He said he
recently had a heart-to-heart with all six grandchildren and
told them he’d like to see someone carry on the flame.
David Kraft, the youngest of the three brothers at 38, said working in the family business means he gets to see his family
more than he would otherwise.
“It’s great,” said David, who oversees the company’s extensive
Internet operation. “I get to see my family every day.”
On the flip-side, it also means working through differences
and scheduling time to be together as a family without
talking business.
“Sometimes we have to force ourselves to have meetings,”
Eddie Kraft said.
Michael Kraft, who handles purchasing and oversees the
design center, said having three owners, each focusing on a
specific area, streamlines business. Each brother brings a different
level of expertise and skill set to the table, Michael
That they all share the same last name that customers
have come to know and trust for generations is an added
bonus, Michael Kraft said.
“You get to see people who have asked for my grandfather
and asked for my father now ask for us,” he said.
You could say Michael and his brothers have come a long
way without going very far.

We are delighted to have been featured on Leslie Lyons website in May…

Nanz & Kraft Florists

Join our refer-a-friend program and receive great perks!

Fresh design ideas for summer!

Fresh design ideas for summer!

Summer is hot and steamy, and we have a few cool ways to save and decorate for you!
In our unique summer arrangements, we use fresh fruits and embellishments to really spice up your flowers!
When life hands you lemons, make lemonade with a great designs that really have summer blooms and fruits galore.

Help your friends and family save 10% and show them what a great experience they can have shopping online for flowers, baskets and other gifts. Oh, and we’ll thank you for the referral by providing exceptional service and a 10% off “thank you” gift certificate!

Begin earning your savings now by sending your friends and family members a courtesy e-mail. When they place an online order with the coupon, you’ll both save 10%!

Its easy to begin:
Just fill in our online form of 3 easy steps and we will take care of the rest!

Please call our HQ location @ 502.897.6551 , our operators and designers are happy to help you with your online registration and orders!

Have a super weekend everyone!

~ Thanks for supporting Nanz & Kraft Florists!

Elegant, handcrafted wedding designs abound at Nanz and Kraft!

We understand that weddings are very personal and each one unique. At Nanz & Kraft, we offer only experienced wedding consultants to help suggest flowers and decorations for your special day.

We feel that your decorations should reflect your personal taste, that’s why you will never feel like you should or should not do anything when you consult with us. We are happy to advise or suggest, but will never insist.

Our products never compromise quality and our service of weddings are second to none. We always have a delivery van as well as a designer available for any last minute changes should you have any until you walk down the aisle. Our telephones are answered 24 hours a day, so no matter what time you need to contact us, we are always available.

Custom Design work in progress

Custom Design work in progress

Your wedding day is very important to us, there is no detail too small to consider. With that being understood, feel free to view some of our work from previous weddings and call us at your convenience with any of your concerns.

If you are planning a wedding in the Louisville area, we can meet with you and stay in touch via e-mails of pictures and ideas until your wedding day. We often set up a consultation with a bride, then follow up with additional ideas by sending e-mail pictures of upcoming wedding designs or new ideas as they arise.

Although we are in beautiful Louisville, KY, don’t hesitate to ask about flowers that may not be available in our area. We have resources around the world that we can contact and accommodate almost any unusual request.

Unique and colorful flowers created a special bridal bouquet

Unique and colorful flowers created a special bridal bouquet

Attention to every detail is our promise to you. Nanz & Kraft has been recognized and awarded #1 in Louisville by the Peoples Choice Awards and Louisville Magazine for the past nine years in a row. This is a reflection of the personalized and special attention given to every wedding. We love sharing and creating ideas that will surely create a stunning wedding you will always remember.

Take a glance at some of our value wedding packages. This is a combination of the most available flowers (usually always in stock) in a design format that is easy to accommodate at any time. Working within these guidelines gives us the ability to maximize the value and creativity of your wedding requests. This can also be a nice starting point. It is never a problem to add to the suggestions.

Nanz & Kraft will only assign one design manager to handle your wedding. After all, it is the most important day of your life and important to us too. Because of our years of experience, we understand all about the nervous jitters and changes that may be necessary to complete your requests. We are always available 24 hours a day, 7 days a week. Last minute guests? No problem. Our delivery vehicles are equipped with 2-way radios and your designer is on call until you reach your reception for last minute changes or additions. These are the realities and unwritten happenings that sometimes occur during your big day. Not to worry when you are with Nanz & Kraft, we are right there with you!

We consider it a privilege to be included in your special day.

Thank you for trusting Nanz & Kraft Florists with your life memories,

~ Nanz & Kraft

Celebrate Independence Day with flowers, gifts and more from Nanz & Kraft!

Celebrate the 4th of July with treats or an arrangement from Nanz and Kraft Florist! Red, white and blue themed items will make your party or event extra special!

When you arrive at your family’s or friends BBQ or pool party this weekend, remember to bring something more thoughtful than potato salad!
A sweet red, white and blue arrangement makes the perfect hostess gift and adds flair to the picnic tables!

Celebrate the 4th with Flowers

Celebrate the 4th with Flowers

And don’t forget about the kiddos at the party! We have the perfect sweet treat baskets just right for snacking during the fireworks show!

Snack pack for the kiddos!

Snack pack for the kiddos!

And when you shop, you can make an extra effort to support a list of our local charities, by participating in our Helping Hands program!
Helping Hands was designed as a way to continuously give something back to our community all year long. With each order a customer can select a charity orginaztion and Nanz & Kraft will make a $2.00 donation to one of our participating organizations. Simply select the “Helping Hands” pull down menu on the order form and choose an organization receive your contribution. Our Helping Hands program encourages customers to take advantage of our service when sending flowers across town or even around the world online. Read more on our website below:

Whatever your plans for Independence day, we are here to help you make it memorable and special for all!
Stop in or shop online, you can always trust Nanz & Kraft with your party needs!

Thank you for supporting your 100% locally owned and operated Louisville Florist, Nanz & Kraft!
Have a safe and happy 4th of July!

~ Nanz & Kraft