Congratulations to the 22nd Year Anniversary of Ladyfingers!

Seelbach Hotel Bridal Show – Summer 2011

When Should You Send Flowers? Tips on Dating

When men are seeking a romantic gift, flowers often prove the best option. By sending your lady some beautiful blossoms at the right time, you can earn yourself major points, showing her that you care and are thinking about her. If you fail to send flowers when the occasion warrants it, you might instead find yourself spending a night or two in the doghouse.

When your girlfriend’s birthday approaches, it is wise to commemorate the event by sending her a thoughtful floral gift. Order flowers to be delivered to her at work, making her the envy of her colleagues, or arrange an at-home delivery to delight her upon her return from the office. Send a standard bouquet or select something that is specifically intended for birthday celebrations, such as the Birthday Brilliance arrangement available through ProFlowers Florist Express service. The flowers are crafted to look like a birthday cake, complete with real candles.

Romantic Holidays
Some holidays are all about romance. When celebrating Valentine’s Day or Sweetest Day, flowers are the perfect choice. Giving your girl some delicate blooms ensures that she doesn’t feel left out of the love parade and proves to her that you didn’t forget the holiday entirely. On holidays, sending flowers to your girl’s workplace is a wise choice, as many other women may be getting floral gifts delivered and you don’t want your special someone to be left out of the excitement.

While you will likely meet up with your lover on your anniversary, sending flowers before the big date is a great way to show her just how excited you are about the upcoming evening. Select flowers that ooze romance, such as red roses, to make it clear that your anniversary night will be a romantic one. Send a standard bouquet or make the flowers even more meaningful by selecting a number of blooms specifically relevant to your anniversary. For example, if you are celebrating a year and a half together, send her 18 blooms, one for each month you have had the pleasure of being in a relationship with her.

Get Well
If your girlfriend is under the weather, sending flowers is a thoughtful way to show her that you care. When sending get-well flowers, seek a cheerful and bright bouquet that will put a smile on her face. Try the Assorted Cheerful Gerbera Daisies from ProFlowers. This bouquet of 15 bold Gerbera daisy blooms is sure to brighten your girlfriend’s day and show her that you hope she makes her way back to health quickly.

Just Because
Sometimes the best floral gifts are those you give for no reason at all. If you want to really impress your special someone, don’t feel the need to wait for a reason to send flowers — instead, simply send them as a way to show just how much you love and care for her. When sending a just-because bouquet, include a romantic note telling your girlfriend how strongly you feel about her.

Looking to get the most out of your bouquet? Then check out our article on longevity, and find out how to make that bouquet last and last and last.

Matching Flowers to Personalities

With the hundreds of sizes, shapes and colors flowers come in, floral arrangements are one of the easiest gifts to customize. When it comes to gift giving, carefully selecting the flower varieties and colors you send will result in thoughtful, customized gifts people appreciate and like to receive.

The first step is to consider the preferences of the person who is receiving the gift. For instance:

•What colors do he like?
•Does she have any favorite flowers?
•What are his hobbies?
•What kind of message do you want to convey?
Second, take the Society of American Florists Floral Signature Quiz to learn more about your own floral personality or the floral personality of someone you love. By answering a few fun multiple choice questions, you can click to see examples of arrangements you or a friend might like. Floral Signatures include:

People who are casual, earthy and prefer the outdoors. Flowering or green plants, meadow flowers and woodsy accents suit this personality best.

People who are generous, spontaneous and extravagant. Bouquets of soft colors, light fragrances and accents of lace or ribbon might suit romantics.

Individuals who seek personal betterment and are attracted to the unconventional – from new age to the arts. Exotic flowers and unusual combinations of shape, color and texture will match their creativity and artistic bent.

People who are trustworthy, family oriented and prefer classic styles. They appreciate lush arrangements with a great variety of flowers.

Individuals who are cutting-edge trendsetters and enjoy living in the moment. Vogue styles such as monochromatic bouquets or arrangements with a few, large vibrant flowers are favorites.

Finally, consult with your florist, who can help you create just the right gift, as well as explain the assortment of possibilities available.

‘Going Green’ for St. Patty’s Day Has Never Been Easier!

By: Ashley Slayton
“Going Green” for St. Patrick’s Day a few years ago meant little more than avoiding getting pinched and the occasional green beer. However, as floral aesthetics evolve and people are becoming more environmentally aware, “Going Green” can mean any number of things, meaning getting creative this St. Patrick’s Day is more fun than it has ever been! Going GREEN has never been easier!

A Brief History:
St. Patrick’s Day Trivia
» Did you know the shamrock was originally used by St. Patrick to teach the Holy Trinity?
Before diving into the festivities on March 17, it might be helpful to know a little bit about St. Patrick and how his signature color and subsequent celebrations have become a world-wide phenomenon. The good news is, unlike many holidays, St. Patrick’s Day is based on a real person! Maewyn Succat was born into a rich family in fifth century Great Britain before being kidnapped by Irish raiders and made a slave. During that time, Succat converted to Christianity and escaped back to Great Britain, where he chose Patrick as his Christian name. He opened several schools along the west coast of Ireland and famously used a shamrock to explain the Holy Trinity to his students. After nearly 30 years of educating the Irish using shamrocks, Patrick passed away. Ireland then chose to commemorate his life with a holiday–St. Patrick’s Day!

St. Patrick’s Day Trivia
» Did you know blue was the original color of St. Patrick’s Day?
St. Patrick’s Day wasn’t the boisterous celebration it is today until the 1990s when Ireland chose to promote their culture around the world using the now-famous St. Patrick’s Day Festival. Prior to that, beginning the Middle Ages, St. Patrick’s Day was a one day reprieve from Lent, depending where the Holy Week landed each year. Observers were allowed to have a drink of ale on St. Patrick’s day, beginning a tradition and the association of the holiday with the drink. St. Patrick’s Day still remains a religious holiday for many; however, with the creation of the world-wide festival, parades and celebrations, St. Patrick’s Day has become a public celebration that is undoubtedly here to stay.

Going GREEN: Floral Edition
For the past few years, consumers and florists alike have been easing into the idea of an all-green arrangement. Today, many are taking the monochromatic look head-on and creating gorgeous, modern arrangements that are both memorable and classically chic. From weddings to everyday deliveries, versatile green arrangements possess a unique beauty that makes a statement in any instance.

And what is that statement?

Green arrangements can mean any number of things. They lend themselves perfectly to St. Patrick’s day, given not only their color, but common associations with green. Green floral arrangements are also ideal for celebrating the beginning of spring!

The Meaning of GREEN:
St. Patrick’s Day Trivia
» Did you know the color green is associated with optimism and renewal? It’s the perfect color for spring!
Although blue was the original color associated with St. Patrick’s Day, green was the obvious color chosen by many, due to the iconic use of the shamrock in the observance of the holiday. This is perfect for florists, because green can do double-duty for this time of year: celebrate St. Patrick’s Day and the arrival of spring!

Words associated with green flowers include rejuvenation, health, youth and nature, making green arrangements an ideal choice for the season! Green flowers, with their diverse shapes and textures, are the perfect compliment to spring weddings, baby arrivals and graduations. Strong associations between green and optimism make it possible to literally send a little happiness to someone who will appreciate a fun, unconventional arrangement.

Go GREEN with Mother Nature:
Given that the floral profession is directly intertwined with nature, it’s no surprise that florists are doing their part to preserve the earth’s beauty. New techniques to become a GREEN florist arrive daily, making this the hottest trend in the floral industry. Organic blooms, composting and using local florists and nurseries are just a few of the ways to to be responsible when collecting some of nature’s most beautiful offerings.

Using local florists also allows you to choose from a region’s seasonal foliage, creating a unique arrangement composed of the absolute best that an area has to offer. A region’s seasonal blooms are a vital part of a region’s culture, just as shamrocks are characteristic of Ireland.

Sending a seasonal, (environmentally) green and (aesthetically) green arrangement will send a message that you care–about your special someone, about the earth and about entering into a new season with hope.

FSN is Hitting the Road and Going GREEN!
Speaking of Going GREEN, one of our very own, Mandy, will be traveling to Chattanooga, TN, to learn more about environmentally responsible floral arranging this weekend at the AIFD Southern Conference. She’s taking along a computer and cell phone to fill us all in on what she’s learning about going GREEN!



Native to Asia and North America, Astilbe (Astilbe chinensis) is an herbaceous perennial with large fern-like foliage and dense plumes of flowers. The Astilbe is known for its colorful and feathery plumes. Also commonly called Spirea or the Feather Flower, Astilbe is considered by many to be one of the most attractive shade loving plants. One of the great things about Astilbe is its diversity. You can find it in reds, yellows, pinks, whites, purples… The list goes on and on. The leaves and stems of the Astilbe range from green and bronze to red with some varieties sporting shiny leaves and others with matte. Size varies from 8″-40″ tall!

Californian Stock

California Dreamin’

By Jason Edmonds

Named for the 16th century Italian naturalist and physician, Pietro Andrea Matthioli (1500 to 1577) who first identified Matthiola incana. Imported into England immediately after its discovery and identification, Matthiola incana was bred extensively and soon became a favorite in English gardens. One of today’s most popular cultivars, the Brompton, was bred in the Brompton Gardens in London, site of the present day South Kensington museums William Townsend Aiton identified it as a member of the Brassicaceae, the mustard family in the 19th century, making note of its distribution in the Eastern United States at that time.

Many old English names were given to Matthiola incana including stocks, sea stocks, wallflowers and wall or gillyflowers. Gillyflower is thought to have originated from “gillofloure”, the name English herbalist John Gerard gave it in 1597.

Used extensively by the commercial floral industry because of its spicy scent and long lasting blooms, Matthiola incana–stock–may have been commercially cultivated as far back as the Roman Empire. An English garden favorite since Elizabethan times, Matthiola incana produces both single and double flowers and long grayish-green leaves. White is the most common color, but Matthiola incana also grows in pink, red, yellow, lilac and purple.

Transflora is proud to be distributor of “Ocean View” stock and has weekly shipments from the leading Stock grower in the country. Wet pack’s of seven or or twelve bunches are available as are dry packs of eight or sixteen bunches. Please contact your sales consultant to reserve your field grown stock.

Winter Blues? Flowers Bring a Burst of Spring into your Home
Don’t let cool weather get you down: Brighten your day with fresh flowers. A behavioral research study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School, reveals that people feel more compassionate toward others, have less worry and anxiety, and feel less depressed when fresh flowers are present in the home.“Other research has proven that flowers make people happy when they receive them,” Etcoff says. “What we didn’t know is that spending a few days with flowers in the home can affect a wide variety of feelings.”

Rebecca Cole is the author of “Flower Power” and co-host of Discovery Channel’s “Surprise by Design.” “The Harvard research is proof that if we live in places that lift our spirits, we can live happier, healthier lives,” Cole says. “Fresh flowers are the perfect everyday accessory for any budget – they add color, fragrance and style – and now we know they even increase energy and compassion.”

Study participants reported the greatest mood-boosting effects when fresh flowers were placed in common areas of the home such as the kitchen, dining room and family room. Cole’s ideas for incorporating flowers into these areas include:

  • Place bud vases in high traffic home areas – with even just a few flowers. Any decorative glass from the kitchen will do!
  • The kitchen table might be the best place for flowers, because it’s where people gather together. Stop by a florist where you’ll find a wide selection of flowers from which to choose.
  • For an easy, elegant table decoration, set a series of crystal vases on a fabric runner. Place fresh flowers in each of the vases and surround them with greenery.

Thank You Letter

Ms. Schaefer,

                   Thank You so very much for taking the time to make sure that I received a picture of the planter that I ordered. It looked beautiful and it meant so much to my daughter to be able to see the basket, since she was unable to attend the viewing and funeral. I know that Ms Casson, the baby’s mother, will keep the angel and it will be something that she can associate with baby Troy, for the rest of her life. Things like that mean something to people when they are dealing with a loss. I have an angel that sits on my fireplace mantel, that was in an arrangement of flowers that were sent to my Mother’s funeral in 1996. I remember who sent it, and it would just break my heart if anything happened to it. Even though it wasn’t my Mother’s personal belonging, it was a reminder to me that my Mom was an angel indeed, and someone else thought that of her also. The angel moved when we did and was packed so carefully, you would have thought it was made of Tiffany glass. It was in it’s own box and was kept seperate from everything else, so it would be one of the first items unpacked and placed in the center of the mantel in my new home. Now that I have bored you with that story, again, Thank You very much for taking the time out of your busy schedule to  arrange the basket, include the angel figurine and send us a picture of it. There are a lot of florist in Louisville, and even though I don’t send flowers monthly, when I do send them, I use Nanz & Kraft, because of people like you.

If you are not the manager of your store, please feel free to pass this on to your boss, supervisor or manager. I would like for them to know that it was a great job and that I really appreciated you going out of your way to take care of my request.

It was a  pleasure doing business with you and I Thank You again.


                                                                    Rebecca L. Wolf

Why We Give More Gifts Than We Receive

Why We Give More Gifts Than We Receive

University Research Reveals Why Flowers are the Perfect Gift to Express Thanks

Flowers from a floristFrom neighbors and teachers to coworkers and even therapists, a nationwide poll reveals the unsung heroes in our lives and communities – beyond traditional family and friends – who Americans believe deserve their holiday thanks.

Ranking atop the list of those who deserve end-of-year appreciation, cited by 53 percent of respondents, are neighbors, who throughout the year pick up our mail, keep an eye on our kids and ground our community roots.  Coming in close behind – not surprisingly – are teachers at 51 percent.

According to the poll, the overwhelming majority of the American public, 70 percent, also say that they give more gifts than they receive during the winter holidays.  According to M.J. Ryan, author of books such as Random Acts of Kindness and Attitudes of Gratitude and her newest book, Adaptability, the exchange of gifts widens our network of friends and builds stronger interpersonal connections, which we inherently desire, particularly in times of stress and uncertainty.

“There are powerful implications of expressing gratitude and appreciation through gifting, no matter how simple and easy,” says Ryan.  “The influence of personal exchanges is even more meaningful today, as we rely on more virtual ways of connecting with one another every day.”

When it comes to expressing gratitude, Ryan believes flowers are one of the most meaningful gifts to share with important people in your life when simply saying ‘thank you’ isn’t enough.  “There is something special about giving a gift of beauty that shows truly how much you care,” says Ryan.  “Flowers are attractive, cheerful and are visibly displayed as a constant reminder of your appreciation.”

Interestingly, following teachers on the list of daily unsung heroes are coworkers who 50 percent of Americans believe deserve thanks during the holidays.  Even bosses were noted by 36 percent of the poll respondents.

“The most successful organizational cultures are those that foster interpersonal relations and establish bonds between coworkers.  Strong relationships pave the way for problem solving, happiness and longevity in the workplace,” says Ryan.

Here is America’s complete Top 10 List of Unsung Community Heroes who deserve holiday gratitude, including recommendations for gifting:

  1. Neighbors (53%) – Treat a great neighbor to a bouquet of flowers that will make their foyer fragrant.  You’ll even get to watch their eyes light up as the delivery truck pulls up.
  2. Teacher or tutor (51%) – Ask your florist for a low clustered arrangement that a teacher can keep on their desk and still keep an eye on the class.  The flowers will elicit smiles for the entire classroom.
  3. Co-workers (50%) – Thank an office mate who has been supportive throughout the year with a bunch of multi-colored tulips or other flowers that will brighten up traditionally neutral office walls.
  4. Childcare provider (47%) – For the one who cares for your little ones, a great floral gift would be a sweet hand-tied bouquet.  Choose a monochromatic (all one color) look that is pleasing to the eye.
  5. House cleaner (41%) – Give your house cleaner an arrangement to make their own home look special.
  6. Boss (36%) – A mixed arrangement is appropriate for any boss.  Choose red, gold and purple-colored flowers which symbolize accomplishment, wealth and good fortune.
  7. Postal worker (35%) – When your letter carrier arrives, hand him or her a small flower arrangement in a basket or small dish garden – what a special delivery.
  8. Clergy member (35%) – Serenity and relaxation are the essence of flowers in shades of green and misty blues.  Choose these tranquil colors to reflect the calm nature of a spiritual counselor.
  9. Health care worker (32%) – Consider an arrangement in pastel shades and soft yellows, peaches and pinks for a health care worker, as these colors are to make us feel safe, snug and loved.
  10. Administrative assistant (31%) – Choose shades of red, which elicit motivation, courage and power. Ask your florist for an up-shooting spray that also includes rich orange and fuchsia, colors which exude positivity.

Just missing the Top 10 list were school bus drivers (28%), pet sitters (22%), crossing guards (21%), school counselors (20%), therapists (16%) and financial planners (10%).“This holiday season, treat your unsung heroes to the universal symbol of friendship and caring – flowers,” says Ryan.  “The people who support you everyday are likely to feel thanked long after they receive them.”

Rutgers University research conducted by psychologist Jeannette Haviland-Jones, Ph.D., reveals that those who send flowers, in comparison to other gifts, are viewed as successful, caring and emotionally intelligent people.  According to the lead researcher, the findings show flowers have evolved to activate positive responses from people and that each bloom has the potential to put a smile on our face.

The Omnibus poll was completed for The Society of American Florists by Echo Research, Inc. Echo questioned 1,001 American adults (500 men and 501 women) via telephone on June 4-7, 2009.  The survey has a margin of error of plus or minus 3.2 percent.